Nissan’s Quarterly Operating Profit Plunges 50%
Nissan Motor Co. saw its operating profit in October-December plummet 50% to 82.4 billion yen ($753 million) because of higher marketing and recall costs.
#marketing #economics
Nissan Motor Co. saw its operating profit in October-December plummet 50% to 82.4 billion yen ($753 million).
The decline was caused mainly by higher marketing costs in the U.S. and recalls in Japan. Nissan spent 40 billion yen ($362 million) in Japan to examine 1.2 million vehicles that originally had been approved by unqualified inspectors.
The company’s quarterly net income more than doubled to 302 billion yen ($2.8 billion) from 132 billion yen. The one-time gain was due to a windfall of 208 billion yen ($1.9 billion) from the change in the U.S. corporate tax structure.
Nissan sold 1.38 million vehicles in October-December, unchanged from the same period last year. Volume gains in the U.S. and China offset declines elsewhere. Net sales revenue dipped 2% to 2.9 trillion yen ($26.3 billion).
For the full fiscal year ending March 31, Nissan left its net revenue forecast unchanged at 11.8 trillion yen ($108 billion). But it cut its operating profit forecast 12% to 565 billion yen ($5.2 billion). The company expects revised tax rates in the U.S. will hand it a net profit of 705 billion yen ($6.4 billion), up 32% from its previous estimate.
RELATED CONTENT
-
Michigan’s Planet M: Where Big Ideas in Mobility Are Born
A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.