Nissan’s Quarterly Operating Profit Plunges 50%
Nissan Motor Co. saw its operating profit in October-December plummet 50% to 82.4 billion yen ($753 million) because of higher marketing and recall costs.
#marketing #economics
Nissan Motor Co. saw its operating profit in October-December plummet 50% to 82.4 billion yen ($753 million).
The decline was caused mainly by higher marketing costs in the U.S. and recalls in Japan. Nissan spent 40 billion yen ($362 million) in Japan to examine 1.2 million vehicles that originally had been approved by unqualified inspectors.
The company’s quarterly net income more than doubled to 302 billion yen ($2.8 billion) from 132 billion yen. The one-time gain was due to a windfall of 208 billion yen ($1.9 billion) from the change in the U.S. corporate tax structure.
Nissan sold 1.38 million vehicles in October-December, unchanged from the same period last year. Volume gains in the U.S. and China offset declines elsewhere. Net sales revenue dipped 2% to 2.9 trillion yen ($26.3 billion).
For the full fiscal year ending March 31, Nissan left its net revenue forecast unchanged at 11.8 trillion yen ($108 billion). But it cut its operating profit forecast 12% to 565 billion yen ($5.2 billion). The company expects revised tax rates in the U.S. will hand it a net profit of 705 billion yen ($6.4 billion), up 32% from its previous estimate.
RELATED CONTENT
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
Ford Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.