Mexican Media Brands
Report: GM Wants Limit on Where PSA Could Sell Current Opel Models
General Motors Co. has set as a term of the impending sale of its Opel unit to PSA Group a ban on marketing Opel’s current models in China, North America or Russia, according to Der Spiegel, which cites no sources.
#marketing
Share
General Motors Co. has set as a term of the impending sale of its Opel unit to PSA Group a ban on marketing Opel’s current models in China, North America or Russia, according to Der Spiegel, which cites no sources.
The German magazine says GM would not block the sale of future Opel models that are developed under PSA’s ownership.
GM and PSA reportedly aim to announce the Opel deal early next month. The merger would make PSA the second-largest carmaker in Europe (after Volkswagen AG) by a wide margin.
RELATED CONTENT
-
Automotive Competitive Intelligence 101: A Beginner's Guide
The phrase "competitive intelligence" refers to the monitoring of a competitor's products and market activities through the use of an intelligence gathering process.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.