Mexican Media Brands
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
#marketing #regulations
Share
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
Last week KBA sent letters to current Tesla owners in Germany reminding them that they must maintain the ability to take immediate control when using the Autopilot system, which can steer, brake and accelerate the vehicle automatically under many but not all conditions. Tesla has been providing the same advice to its customers, but recent media reports indicate drivers don’t always follow it.
Tesla confirms the letter but argues to Reuters that the “autopilot” term has been used in aerospace for decades to describe an automated system that also involves human intervention.
RELATED CONTENT
-
The Koenigsegg Jesko Has An Amazing Engine
It is hard to believe that this is a vehicle in “serial” production with such extraordinary powertrain performance
-
On Automotive: An All Electric Edition
A look at electric vehicle-related developments, from new products to recycling old batteries.
-
GM Develops a New Electrical Platform
GM engineers create a better electrical architecture that can handle the ever-increasing needs of vehicle systems
