Mexican Media Brands
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
#marketing #regulations
Share
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
Last week KBA sent letters to current Tesla owners in Germany reminding them that they must maintain the ability to take immediate control when using the Autopilot system, which can steer, brake and accelerate the vehicle automatically under many but not all conditions. Tesla has been providing the same advice to its customers, but recent media reports indicate drivers don’t always follow it.
Tesla confirms the letter but argues to Reuters that the “autopilot” term has been used in aerospace for decades to describe an automated system that also involves human intervention.
RELATED CONTENT
-
Multiple Choices for Light, High-Performance Chassis
How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.
-
Robotic Exoskeleton Amplifies Human Strength
The Sarcos Guardian XO Max full-body, all-electric exoskeleton features strength amplification of up to 20 to 1, making 200 pounds—the suit’s upper limit—feel like 10 pounds for the user.
-
Global Supply of Automotive Fasteners from a Single Source
PennEngineering offers a global supply for a wide range of fasteners for the automotive industry, including China-based facilities that manufacture standard and custom products to world-class standards of quality at lower cost.
