marketing
FCA to Drop Chrysler Brand in U.K.
Fiat Chrysler Automobiles NV tells Auto Express it will stop marketing Chrysler-brand vehicles in the U.K. by 2017.
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Daring Greatly?
By now you have probably read or viewed on a screen the Cadillac “Dare Greatly” ad.
Read MoreApple Advised Against Becoming a Carmaker
Apple Inc. has received plenty of unsolicited advice to rethink its apparent interest in marketing its own electric car.
Read MoreJanuary Sales Fall for Volkswagen Brand
Volkswagen Group reports that worldwide deliveries for its namesake brand dropped 3% to 507,100 units in January in what sales and marketing chief Christian Klingler describes as an uncertain and "challenging" year.
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Developing the Cadillac ATS-V
This is the 2016 Cadillac ATS-V sedan: The model, not yet on the streets yet (it is coming a bit later this year), also comes as a coupe: The ATS-V, explains Tony Roma, chief engineer of the vehicle (as well as for the CTS-V, the bigger brethren of the ATS-V), is a luxury sedan that can be driven on a daily basis in a comfortable manner. . .or it can go like a bat out of you-know-where on a track, as it offers a 0 to 60 mph time of 3.9 seconds, and it can hit 200 mph.
Read MoreBMW Expects Short-Term Dip in EV Demand
Cheap fuel will hurt demand for electric vehicles in at least some countries over the short term, Ian Robertson, head of sales and marketing for BMW AG, tells Bloomberg News.
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Corvette Z06 & Ultimate DIY
“Very few cars in the world deliver 650 horsepower, true aerodynamic downforce, carbon fiber and performance technologies such as Magnetic Ride Control, Performance Traction Management and an electronic limited slip differential – and none gives the driver a transmission choice or the choice of a coupe with a removable roof panel or a full-power-top convertible.” That’s Harlan Charles, Corvette product and marketing manager talking about the 2015 Corvette Z06.
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Ford & Disney
Back in 1999, General Motors and Warner Brothers announced a joint-marketing venture valued at around $30-million that not only generated ads that had cartoon characters from the venerable studio pitching cars, but even a Warner Bros. “WB” logo, with Bugs Bunny leaning against it, affixed to the back of the Chevy Venture minivan.
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VW Taps Robbie Williams for. . . Marketing
Last week in Germany, Volkswagen announced that British pop star Robbie Williams is its marketing manager.
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Mercedes Sales Chief Joins Daimler Board
Ola Kaellenius Daimler AG says Ola Kaellenius, who heads sales and marketing for the company's Mercedes-Benz unit, will join the management board in January.
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