Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
#marketing
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
Ford says her departure was a personal choice and is not related to any operational problems. Bloomberg News notes that the 47-year-old Lenard often has served as the public spokesperson for Ford’s U.S. marketing strategy.
In April the high-profile executive helped tout a cross-promotion involving the all-new Ford EcoSport small crossover vehicle and the “Guardians of the Galaxy Vol. 2” movie that opened last weekend.
Succeeding Lenard will be Andrew Frick, who currently serves as director of sales and service for the company’s Lincoln luxury car brand.
RELATED CONTENT
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.