Mexican Media Brands
Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
#marketing
Share
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
Ford says her departure was a personal choice and is not related to any operational problems. Bloomberg News notes that the 47-year-old Lenard often has served as the public spokesperson for Ford’s U.S. marketing strategy.
In April the high-profile executive helped tout a cross-promotion involving the all-new Ford EcoSport small crossover vehicle and the “Guardians of the Galaxy Vol. 2” movie that opened last weekend.
Succeeding Lenard will be Andrew Frick, who currently serves as director of sales and service for the company’s Lincoln luxury car brand.
RELATED CONTENT
-
Michigan’s Planet M: Where Big Ideas in Mobility Are Born
A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.
-
Faraday Future Hires Former Ferrari Exec to Head Marketing
Faraday Future Inc., the secretive Gardena, Calif.-based electric-car startup, has hired Marco Mattiacci as its global chief brand and commercial officer, effective immediately.
-
Ford Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.