Mexican Media Brands
Kia's U.S. Unit Hires Ex-Chrysler Ad Exec Chehab
Kia Motors Corp. has named Saad Chehab to take over as its U.S. marketing communications chief on May 8.
#marketing
Share
Kia Motors Corp. has named Saad Chehab to take over as its U.S. marketing communications chief on May 8. He will succeed Tim Chaney, who left the post eight months ago.
Chehab joined Chrysler from Ford in 2009 and became famous for such extended Super Bowl television ads as “Born of Fire” with rapper Eminem in 2009 and “It’s Halftime in America” with actor-director Clint Eastwood in 2012. He later headed marketing for Fiat Chrysler Automobile NV’s Lancia and Maserati brands.
But he quit the company in 2015 after clashing with Oliver Francois, who was FCA’s chief marketing officer at the time.
At Kia, Chehab will help direct the brand’s efforts to move upscale with the coming debuts of its Stinger performance sedan and a large luxury SUV/crossover vehicle.
RELATED CONTENT
-
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.