Who Are You, as a Brand? Do You Know?
Your brand must be consistent and in line with your organization’s culture, but it also has to be unique, and different from your competitors in significant ways or you won’t stand out. It still also needs to accurately represent what you build, sell, or service while fitting in with your industry in order to build an audience that identifies with and supports your brand.
#brandbuilding

RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.