Published

Web Content Best Practices: Publish High-Performance Articles

There are common traits that top-performing articles share. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. These web content best practices are broken up into three separate lists: one for SEO, one for human psychology and one for additional media.

Share

Stock Photo

One of the main jobs of the digital marketer is to find high-performing articles and then understand them better. There are common traits that the top performers share. When you put these traits together, you have a set of best practices for website content and content marketing. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. These web content best practices are broken up into three separate lists: one for SEO, one for human psychology and one for additional media. Read more

RELATED CONTENT

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

  • Search Visibility: Get Your Content Noticed Online with This One Tactic

    Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

Gardner Business Media - Strategic Business Solutions