Mexican Media Brands
Kia Hires Former Mazda Marketing Exec
Kia Motors Corp. has hired Russel Wager to head the company’s marketing efforts in the U.S., Marketing Daily reports.
#marketing
Share
Kia Motors Corp. has hired Russel Wager to head the company’s marketing efforts in the U.S., Marketing Daily reports.
Wager, who left Mazda Motor Corp. last September, confirmed he is joining Kia. But he didn’t specify his job title.
Sources tell Marketing Daily that Wager (right) will start as director of marketing and could eventually become a vice president. Saad Chehab held both titles for two years before he quit last month.
Wager joined Mazda North America in 2012 as vice president of marketing. He previously was senior vice president and managing director for DDB Advertising’s Beijing office. He also managed automotive accounts for several other agencies.
RELATED CONTENT
-
Simon Sproule Has Forgotten More About Auto Than Many Experts Know
With a CV like his, there is a depth of knowledge not readily matched.
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
-
Chinese Carmakers Take Aim at South Korean Market
Chinese carmakers are pushing into the South Korean market with low prices and eye-catching marketing campaigns for their domestic brands.