Mexican Media Brands
Peugeot Names N. American Marketing Chief
PSA Group’s Peugeot unit has appointed Lisa Mark chief marketing officer and vice president for its fledgling North American operations.
#marketing
Share
PSA Group’s Peugeot unit has appointed Lisa Mark chief marketing officer and vice president for its fledgling North American operations.
The carmaker, which exited the U.S. 28 years ago, aims to relaunch sales there as soon as 2022. This is four years earlier than previous plans.
In her new position, Mark will report to PSA North America CEO Larry Dominque. He joined the company from Nissan Motor Corp. in 2017.
Mark most recently was vice president in charge of enterprise brand strategy for Voya Financial (formerly ING U.S.). She previously held senior marketing roles at Disney, Mizuno and Fox Sports.
Mark has an MBA from Northwestern University's Kellogg School of Management and undergraduate degrees from the Wharton School of Finance and University of Pennsylvania.
RELATED CONTENT
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Automotive Competitive Intelligence 101: A Beginner's Guide
The phrase "competitive intelligence" refers to the monitoring of a competitor's products and market activities through the use of an intelligence gathering process.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.