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Peugeot Names N. American Marketing Chief
PSA Group’s Peugeot unit has appointed Lisa Mark chief marketing officer and vice president for its fledgling North American operations.
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PSA Group’s Peugeot unit has appointed Lisa Mark chief marketing officer and vice president for its fledgling North American operations.
The carmaker, which exited the U.S. 28 years ago, aims to relaunch sales there as soon as 2022. This is four years earlier than previous plans.
In her new position, Mark will report to PSA North America CEO Larry Dominque. He joined the company from Nissan Motor Corp. in 2017.
Mark most recently was vice president in charge of enterprise brand strategy for Voya Financial (formerly ING U.S.). She previously held senior marketing roles at Disney, Mizuno and Fox Sports.
Mark has an MBA from Northwestern University's Kellogg School of Management and undergraduate degrees from the Wharton School of Finance and University of Pennsylvania.
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