Mexican Media Brands
Hyundai Names New U.S. Marketing Chief
Hyundai Motor America has appointed Angela Zepeda, who had been a managing partner for the carmaker’s advertising agency, chief marketing officer for its U.S. operations.
#marketing
Share
Hyundai Motor America has appointed Angela Zepeda, who had been a managing partner for the carmaker’s advertising agency, chief marketing officer for its U.S. operations.
She succeeds Dean Evans, who left Hyundai last week to pursue other opportunities. Evans joined Hyundai in 2015 and led several high-profile campaigns, including this year’s humorous Super Bowl spot that featured actor Jason Bateman.
In her new position, Zepeda will report to Hyundai Motor America chief operating officer Brian Smith. She will be responsible for all of Hyundai's marketing activities in the U.S., including strategic direction, advertising and brand development.
Zepeda most recently was a senior vice president at Huntington Beach, Calif.-based Innocean USA, where she oversaw the Hyundai account. Previous ad agency assignments include CEO of Quigley-Simpson in Los Angeles and chief marketing officer for Campbell Ewald’s Los Angeles office.
RELATED CONTENT
-
NACTOY Finalists Announced
The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
-
Ford and Yakima: What This Means
Until model year 2010 Ford offered the Bronco, Explorer, Expedition, and Excursion vehicles with an Eddie Bauer trim package. But that’s so early 21st century.*
-
Frick to Head Ford Sales in U.S.
Ford Motor Co. has named Andrew Frick, its U.S. marketing director for the past year, to be its U.S. sales director.