marketing
Ford Bronco is Due Next Month—Here’s What We (Think We) Know So Far
Vehicle could be Ford’s most important upcoming launch
Watch
The Other Super Sunday Sporting Spectacle: Cars on Ice
Racing, “skijoring” and lots of slick rides at the 2020 GP Ice Race in Zell am See, Austria
Watch
Scoring the 2020 Super Bowl Car Ads
Jeep, Hyundai, Audi and Porsche hit the mark; Hummer EV fizzles
WatchFive Automotive Predictions for the New Decade
What worked in the past is going to be challenged in the future—if not outright eliminated by technological changes
Read More
Lambo and LEGO Enter into Partnership
While this might not be the most earth-shattering auto news, it surely is more pleasant than a story about the coronavirus and its unfortunate impacts on people in auto
Read More
LMC Auto’s Jeff Schuster on the Industry
When it comes to how the automotive market is doing—and how it is likely to do—you’d be hard-pressed to find someone who knows more than Jeff Schuster
Read More
SEAT Goes for Colorful Camo
Rather than the standard black-and-white used to camouflage vehicles under development, SEAT celebrates its Catalan roots
Read More
A New Term to Get Used to: “Disownership”
The way people are going to get transportation is changing the world over. Get ready for it.
Read More
Former Hyundai Marketing Chief Joins Cars.com
Dean Evans, who quit as marketing chief for Hyundai Motor Co.’s U.S. unit last month, has been appointed executive vice president of digital retailer Cars.com.
Read More
How To Thrive in the Automotive Downturn
As global markets start to slow, automotive companies must realize that technology disruption makes this downturn fundamentally different – and thriving requires a new approach.
Read More