Mexican Media Brands
Former Google Marketing Exec Joins Uber
Uber Technologies Inc., which cut its marketing staff by one-third last month, has hired Thomas Ranese to head the ride-hailing company's downsized market and branding team.
#marketing
Share
Uber Technologies Inc., which laid off one-third of its 1,200-member global marketing team last month, has hired Thomas Ranese to head the ride-hailing company’s global product and brand marketing efforts.
Ranese will report to senior vice president Jill Hazelbaker, who added marketing responsibilities to her public relations duties after former chief marketing officer Rebecca Messina departed in June. At that time, Mike Strickman was appointed to lead Uber’s performance marketing team.
Ranese was a senior executive at Google Inc. for 10 years. Most recently he headed marketing for the company’s global hardware business. He previously was the marketing chief for the state of New York, where he revived the popular “I Love NY” campaign.
RELATED CONTENT
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
Faraday Future Hires Former Ferrari Exec to Head Marketing
Faraday Future Inc., the secretive Gardena, Calif.-based electric-car startup, has hired Marco Mattiacci as its global chief brand and commercial officer, effective immediately.
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
