marketing
Mercedes Sales Chief Joins Daimler Board
Daimler AG says Ola Kaellenius, who heads sales and marketing for the company's Mercedes-Benz unit, will join the management board in January.
Read More
Luxury/Cars/Cars/Luxury
In a recent interview with Automotive News, Ewe Ellinghaus, chief marketing officer at Cadillac, said, “Johan de Nysschen, my boss, and I always say we want to build the first luxury brand that just happens to make cars.” Seems like he may have missed the chance on that one.
Read More
Chevrolet Hires Ford’s Former Social Media Guru
Craig Daitch General Motors Co.'s Chevrolet brand has hired Craig Daitch to become its senior manager of digital marketing strategy, Automotive News reports.
Read More
Cadillac’s Marketing Plan: Push Luxury, Not Cars
The man in charge of steering the Cadillac brand's image realignment says the effort will focus on equating the nameplate with "luxury" in general.
Read More
FCA, Guangzhou Setting Up New Marketing Unit in China
Fiat Chrysler Automobiles NV and partner Guangzhou Automobile Group Co. are launching a new joint venture to integrate sales and marketing for FCA's Chrysler, Fiat and Jeep brands in China.
Read MoreFord Marketeer Bob Rewey Dies
Former Ford Motor Co. marketing whiz Bob Rewey died in Florida last weekend at age 76 after a short illness.
Read More
Hyundai’s U.S. Sales Chief Quits
Steve Shannon has quit as vice president of marketing for Hyundai Motor Co.'s American operations.
Read MoreHyundai’s U.S. Sales Chief Quits
Steve Shannon has quit as vice president of marketing for Hyundai Motor Co.'s American operations.
Read More
UPDATE: Ford Replaces Odell as Head of European Unit
Ford Motor Co. has named Jim Farley, formerly executive vice president of global marketing, sales and service, as the new president of the company's operations in Europe, Africa and the Middle East.
Read More
Mercedes AMG to Buy 25% of Motorcycle Maker MV Agusta
Daimler AG's Mercedes-AMG performance unit is acquiring a 25% stake in Italian high-performance motorcycle manufacturer MV Agusta SpA that includes collaboration on sales and marketing.
Read More