Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
#marketing
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1. She also will become a member of the Mercedes management board for a three-year term on that date.
Seeger, 46, will succeed Ola Kallenius, who has been appointed to lead Daimler’s r&d operations. She currently heads Mercedes sales operations in Turkey. Previously she held a similar post in South Korea.
Manfred Bischoff, chair of Daimler’s supervisory board, notes that her promotion moves her into a job responsible for “the most important connection with our customers.” It also propels her into the relatively small group of top-level female executives in the German auto industry.
Bischoff says Seeger’s board appointment “shows that we have outstanding women for board of management positions.”
RELATED CONTENT
-
Faraday Future Hires Former Ferrari Exec to Head Marketing
Faraday Future Inc., the secretive Gardena, Calif.-based electric-car startup, has hired Marco Mattiacci as its global chief brand and commercial officer, effective immediately.
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.
-
Cars In Cuba
With 11 million educated citizens, Cuba is a huge, untapped automotive market.