Mexican Media Brands
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
#marketing
Share
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1. She also will become a member of the Mercedes management board for a three-year term on that date.
Seeger, 46, will succeed Ola Kallenius, who has been appointed to lead Daimler’s r&d operations. She currently heads Mercedes sales operations in Turkey. Previously she held a similar post in South Korea.
Manfred Bischoff, chair of Daimler’s supervisory board, notes that her promotion moves her into a job responsible for “the most important connection with our customers.” It also propels her into the relatively small group of top-level female executives in the German auto industry.
Bischoff says Seeger’s board appointment “shows that we have outstanding women for board of management positions.”
RELATED CONTENT
-
Cars In Cuba
With 11 million educated citizens, Cuba is a huge, untapped automotive market.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
Ford Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.