Mexican Media Brands
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
#marketing
Share
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1. She also will become a member of the Mercedes management board for a three-year term on that date.
Seeger, 46, will succeed Ola Kallenius, who has been appointed to lead Daimler’s r&d operations. She currently heads Mercedes sales operations in Turkey. Previously she held a similar post in South Korea.
Manfred Bischoff, chair of Daimler’s supervisory board, notes that her promotion moves her into a job responsible for “the most important connection with our customers.” It also propels her into the relatively small group of top-level female executives in the German auto industry.
Bischoff says Seeger’s board appointment “shows that we have outstanding women for board of management positions.”
RELATED CONTENT
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.
-
Frick to Head Ford Sales in U.S.
Ford Motor Co. has named Andrew Frick, its U.S. marketing director for the past year, to be its U.S. sales director.
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.