Mexican Media Brands
Going from Good to Great Marketing: Leading and Managing Change
Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. These changes open up new opportunities for marketers.
Be Mindful of These 20 Top Web Design and Development Trends for 2013
Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead.
Be Authentic! 10 Tips on How to Develop Your Brand
A brand is the power of you on paper, in person, on the airwaves, or on screen. It is the extension of yourself that your marketing materials attempt to project. Brands work the same way whether large or small. The brands that succeed are the ones that are unique, but they’re also the ones that are authentic. A brand must always come from the heart. It must define who you are. Your brand will only succeed if it represents the true picture of you.
Top 3 Landing Page Tips That Convert
Creating landing pages should not be a guessing game. Believe it or not, there are data-proven strategies that will make your landing pages convert better than ever. That’s not to say there aren’t hundreds of variables, and because of that many people can get confused over what’s really important in building a high-performance landing page.
Optimizing Twitter for Lead Generation
Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.
Why Print Ads Still Work
“What was the rating and share for our spot in ‘Ally McBeal’ last night?”
“How does the circulation of Forbes compare to Fortune?”
These were the types of questions once asked of media professionals. And truth be told, they were pretty easy to answer.
Today, however, the questions have changed significantly, especially in the B2B space.
Am I Wordy or Loquacious?
I’ll admit it. I’m wordy. Loquacious, one might say. But why would one say loquacious when one could say wordy? Do I sound smarter and more worldly when using a big word when a small word will do? I think, as marketers, we should all ask ourselves this question when we’re writing copy.
Parlez-Vous Customer: How Well Do You Speak Your Customer’s Language?
They pay your salary and make your job possible. Your business cannot exist without them. But can you honestly say that you are a customer-focused organization? Do you speak and truly understand their language.
B2B Marketing Ideas
Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. Here is a list of a few ideas: Email Marketing, Search Marketing, Social Media Marketing, and Blogging.
2013 Resolutions
By: Jessica Jeffries, Marketing Manager, Gardner Business Media, Inc
Happy 2013!If you are like me (and millions of others), every year you make New Year’s resolutions. In 2013, my husband and I resolve to live our lives more and have more fun.
The Three Biggest B2B Website Mistakes
Today’s B2B website is a living, breathing, dynamic marketing asset. Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy. Avoid these three huge mistakes to help you increase sales.
Seven Rules to Cultivate Deep Mobile Relationships
Let these seven strategies be your guide for developing engaging and effective push notifications that will keep customers looking forward to the content and coming back for more.