Mexican Media Brands
Seven Essential Features of Effective B2B Websites
Your website offers a first impression to many visitors coming into contact with your business for the first time and needs to represent who you are and what you offer. Start by defining your requirements to increase the chance of success and cover these seven areas.
“Prove to me that it works.”
Break out of the bad habit of trying to defend budgets and cross over into the place where you really need to be: persuading the senior management of your company to think of communication as an investment, rather than as a cost. Demonstrate how you are contributing to the achievement of specific, measurable company objectives – sales and marketing goals or strategic initiatives. Get away from measuring output into measuring outcomes and the real return on investments in communications efforts.
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Effective Marketing Isn’t Easy — Or Cheap
It’s now harder than ever to market a business. Marketing today is confusing, chaotic, and constantly changing.
96 Percent of Business Media Users Rely on Trade Magazines and Websites to Make Purchase Decisions
The Value of B-to-B Report shows that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The research shows that trade publishers are growing in importance, reaching business people in new ways and remaining a vital resource for their customers.
Don’t Squat with Your Spurs On! Using Traditional and New Media to Sell Your Business
Favoring new media over more traditional approaches is as limiting as it is short-sighted. For your message to have the kind of impact and reach you want it to (that is, the kind that drives sales and gives you the competitive edge), you need to funnel it through as many channels as possible. Here are a few guidelines to keep in mind as you do.
How to Lay the Foundation for Your SEO
Creating a webpage that is relevant for your target keyword will get you into the running, but it’s usually not enough to outrank all of your competitors. How does Google rank all of the relevant pages? How do you get links from other websites? If you complete these steps, you’ll be well on your way to ranking in Google for your target keywords.
Marketing Spending as a Percentage of Firm Revenues by Firm and Industry
The results of the marketing spending as a percentage of firm revenues by firm and industry information was published in the February 2013 survey by CMO.com.
How to Do Keyword Research for SEO
Good SEO begins with good keyword research. If you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for.
How to Justify Ads in Print Magazines
Magazine Media deliver powerful relationships that influence, inspire, and endure. The Magazine Media brand experience is based on trusted editorial, complemented by relevant advertising.
Print Advertising is Dead. Or is it?
Whenever something new emerges in communications, people assume the previous technology will become obsolete. But, look at history. TV did not kill radio. Cable TV did not kill over-the-air broadcast. Is the same true of print advertising?
Yours FREE -- Bob Bly's B2B Marketing Handbook
In Bob Bly’s free 147-page e-book, The B2B Marketing Handbook, you’ll discover: the 6 key components of an effective B2B offer … 4 steps to writing winning SEO copy … 5 ways to build a large and profitable e-list of prospects … what’s working in e-mail marketing today … how to write technically accurate copy for B2B products … and more
Online Site Helps Manufacturers Find the Perfect New Machine. Sellers Find Out Who's Buying It.
Techspex, an online directory of the machine tool industry, gives its customers the contact information of companies getting ready to buy products like it sells. The unique feature of Techspex is its searchable model specification database. Register and construct your query on new machine databases now.