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Why Marketing Advice for Small Industrial Manufacturers Needs to Change
Small industrial firms create new markets, new products and new ways of doing things — often with very little fan-fare.
Why Press Releases are Important in Industrial Marketing
Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy.
The Best of the Email Swipe File 2014: 20 Inspiring Campaigns + 5 Critical Trends
Customers don't sit still and neither should your marketing designs.
SEO As a Marketing Strategy
SEO could mean cost savings and Some Extended Opportunities for your marketing budget. This article is about Search Engine Optimization (SEO) as a strategy for small to medium sized business to get your site to show up effectively in searches. While the process is not simple, it can be executed on a do-it-yourself basis, saving considerable money … money you can invest in other marketing communications tactics, like print advertising, collateral material, trade shows and the like.
Where B2B Creative Goes to Die
There’s a creative execution graveyard out there. It takes creative impact to engage the B2B buyer and decision maker. You have two choices to overcome the graveyard blues. You can either repeat your messages over and over again until they finally sink in. Or you can say them in such a fresh, surprising and relevant way that people simply can’t forget them.
3 Reasons Your Website Isn’t a Brochure
A brochure isn’t a website. A website isn’t a brochure. One, a brochure is paper. Two, it’s static – meaning, it doesn’t change. And three, you can’t do anything with it. A website isn’t a brochure for other reasons as well – and these reasons have to do with the web itself.
5 Advantages of Print Advertising
Print is not dead. In fact, there are numerous advantages to using print advertising, in addition to your online initiatives. Print has some characteristics that the web simply cannot match. Here are five advantages that print advertising has, even in the era of online everything.
Where B2B is Going | #BMA14 Recap in 5 Bullets
The Business Marketing Association conference (BMA14) event brought together more than 1,000 of the world’s leading B2B marketers to discuss the latest trends in B2B marketing. This year’s roster of speakers and panelists read as a veritable “who’s who” of marketing, including the CMOs of GE, Facebook, Emerson, LinkedIn and many more thought leaders. It’s critical that B2B marketers begin to act on the trends now. Here is Margaret Molloy’s take on the hottest conversation topics in five simple bullets.
Stop Doing These 5 Things (on your blog) NOW!
Are the social sharing buttons on your blog post easy to find? Do you make people work to post comments? Have you optimized for mobile? Are you acknowledging or responding to blog comments? Are you being more human with all of your marketing content including photos? If you haven’t addressed these issues, you need to do so NOW!
So, what is Marketing Communications? Things Younger Communicators Need to Know
A couple of decades ago, the term “marketing communications” came into vogue to describe what had traditionally been called “advertising.” Advertising was descriptive of selling messages delivered via traditional media, like TV, radio, publications, direct mail and the like. But, with the advent of the web, email and social media, marketing communications is a better way to describe the creation and delivery of messages designed to get us to buy something.
See Where Business-to-Business Is Going!
In 48 hours, you will hear from nearly 100 authorities about the latest in b2b marketing trends, thinking, research, best practices, technologies and tools. And you will have opportunities to get to know and learn from 900 fellow b2b marketers from 400+ companies, 40 states and 10 nations.
The Real Marketing Revolution -- It’s All About Turning Customers Into Marketers
If you sense that there’s something wrong with today’s marketing, you’re right. No matter how it’s camouflaged, marketing is about selling something. And that won’t work today. This article explains why trying to sell products, services and even ideas is out — and why creating customer ambassadors is the only effective long-term marketing strategy.