Mexican Media Brands
Principles for Good Ads
Try to see your ad as a reader sees it for the first time. Avoid analyzing an ad too much. Readers won’t take that much time.
A second opinion will help you avoid heaps of trouble. An independent, professional evaluation of an ad concept will catch those mistakes and omissions you may be too blind to see.
Infomania - This "Can't-Say-No" Malady Muddles Marketing
By: John Favalo, CBC, Managing Partner , Eric Mower + Associates
Oftentimes, information gets in the way of techniques that build trust and advocacy. Do you want higher performance from your marketing communications? Do you want more clarity, more value delivery? Do you want your audiences to think and act as you’d like them to? Then either keep the work away from the Infomaniacs, or cure the disease. Here’s the medicine that will do the trick in four doses
Facebook on Branding and Billions
By: Jessica Jeffries, Marketing Manager, Gardner Business Media, Inc
As Facebook announces it's billionth user, it advises on the importance of weighting audience and brand impressions over clicks when considering ad effectiveness.
Using Print Ads to Drive Traffic Online
By: Bryce Springfield, freelance writer
The numbers show that print advertising is still one of the most effective ways to drive traffic to your website. A well-integrated marketing plan that includes print advertising is one of the best ways to ensure you will get plenty of visitors each month to your business website.
Video Marketing for Manufacturers
Video can distinguish your company from the competition. In today's global economy, video can help you tell your story, your way. Video can help you stand out in a crowd in many ways. Video can do things for you that no other medium can. A good video starts with a good plan. Here’s a start to help you get started.
Brand Loyalty: Applying Disney’s Formula for Long-Lasting Success
By: Bruce I. Jones, Programming Director, Disney Institute
Few global brands can boast the kind of passion and loyalty that generations of Disney fans feel for their beloved Mickey Mouse and his creator, Walt Disney.
Essential Lessons for Marketers in 2012 and Beyond
By: Jeffrey W. Hayzlett, The Hayzlett Group
The most dangerous move in business is the failure to make a move at all.
How to Deliver on B2B Email Campaigns
By: G. Simms Jenkins, CEO, BrightWave Marketing
Business-to-business email campaigns, as a generalization, look and feel the same to me.
B2B Social Media Best Practices for the Integrated Age
Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success.
B2B Social Media Best Practices for the Integrated Age
By: Jason Miller
Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success.