Published

B2B Marketing Ideas

Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. Here is a list of a few ideas: Email Marketing, Search Marketing, Social Media Marketing, and Blogging.

Share

Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. Here is a list of a few ideas: Email Marketing, Search Marketing, Social Media Marketing, and Blogging. 

Marketing has not only made a fundamental shift from push (interrupt audience with your message) to pull (attract people to your message) marketing in the B2C arena, but in the B2B arena as well. These tips, when done correctly, can help draw business clients to your message, service, product and brand.
 
Read more about these B2B Marketing Ideas from Janeile Cudjoe an eHow.com contributor. 

RELATED CONTENT

  • B2B Research: A Powerful Marketing Tool

    The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.

  • Youth Movement in B2B Buyers Happening Faster Than You Think

    Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.

  • Everything You Wanted to Know About Industrial Marketing Today but Were Afraid to Ask

    A game plan for new realities in industrial marketing. Trends becomes a tide. Younger buyers will soon call the shots. Be ready!

Gardner Business Media - Strategic Business Solutions