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Best Practices for B2B Email Marketing Campaigns
Besides being extremely cost efficient and quite effective, they’re a breeze to build, simple to edit and can be measured. Let’s take a look at a few best practices so that you can build and launch a successful email marketing initiative.
The Complete Guide to B2B Web Strategy
In this paper is presented a picture of B2B web strategy from defining your goals, through a useful “how-to” cookbook, right up to measuring the results. Whether you’re a rank beginner, or working to further improve your existing web marketing effort, you should find some ideas here that will help you do your job more effectively.
Maralah S. Rose-Asch, CBC, wins G.D. Crain Jr. Award
Maralah Rose-Asch, CBC, publisher and editor at Gardner Business Media, Inc., received the prestigious 2013 G.D. Crain Jr. Award at the Business Marketing Association’s B2 Awards ceremony recently. The G.D. Crain Jr. Award recognizes outstanding career achievements in business-to-business marketing and exceptional service to the Business Marketing Association. Ms. Rose-Asch is the fourth woman to have received the G.D. Crain Jr. Award in its 45-year history.
B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts
The first step in meeting buyers' expectations is earning your visitors’ trust. But there are many other steps to follow before those B2B buyers become a qualified lead. Here’s a summary from TopRank’s Online Marketing Blog of what steps you can take to understand your prospect’s motivations and how to optimize your ability to be the right answer when it matters most.
Visual Storytelling through B2B Social Media Marketing
B2B organizations have the opportunity to make lasting impressions and drive prospect and customer engagement by embracing visual content in their social media marketing strategies. The possible applications of visual storytelling within social media are numerous when a company leverages its existing imagery and takes advantage of the droves of industry-relevant content available online. For B2B organizations to remain relevant to their audiences, incorporating visual content into social media marketing strategies is moving from recommended to critical.
Search Engine Marketing -- Focus on the Details of Marketing Execution to Get Great Results
Improve your SEO and SEM with a quality keyword list. If you’re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success.
5 Reasons Why B2B Businesses Need to Go Mobile Now
It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.
Be a Good Social Media Citizen During Disasters
Social media is a powerful B-to-B marketing tool. Used respectfully, social media will continue to serve marketers well for years to come.
5 Reasons Why Your Inbound Marketing Isn’t Working
Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume.
A Prescription for Success: How to Avoid Messing up Your Marketing
The best marketing activities go wrong. Why? Inadequate execution. Yet, companies don’t spend enough time on learning how to avoid making disastrous mistakes. This article focuses on what can and does happen and what companies can do about it, and provides six useful ideas. Good marketing takes more than good ideas. It takes good thinking.
Going from Good to Great Marketing: Leading and Managing Change
Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. These changes open up new opportunities for marketers.
Be Mindful of These 20 Top Web Design and Development Trends for 2013
Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead.