Visual Storytelling through B2B Social Media Marketing

By Alli Sands, Storyteller
90octane

We’re part of a world that’s constantly devouring content. We have the Internet, email and social networks literally at our fingertips almost every minute of every day. With so much information to digest, there’s something to be said for simplifying communication. Messages that are delivered clearly will stand out amidst today’s deluge of status updates, text messages, email chains and alerts.

Social media usage statistics and behavioral trends point to the rapidly growing popularity of visual content. Findings from an ROI Research study conducted last year, for example, show that of those surveyed, 44% are likely to engage with pictures posted by brands — more so than status updates.

In response to this kind of data, Facebook redesigned its News Feed to incorporate larger images, a brilliant decision considering the fact that users upload 300 million images to the site every day. Plus, Facebook owns Instagram where an additional 40 million images are uploaded daily. Social Media Today reports that on Facebook, photos get seven times more likes and ten times more shares than links. LinkedIn has also responded to this shift in user behavior by recently launching its Visually Enhanced Profiles allowing users to visually showcase their professional stories.
 

ALLI SANDS a storyteller with 90octane since January 2013. She has been professionally managing online content and social media for more than four years. She first realized the power of social media in college when she started using Myspace to promote her Examiner.com articles. Since then, Sands has familiarized herself with a variety of social media channels along with the tools and strategies needed for social media campaign success.