Aligning Human Resources and Marketing to Strengthen Brand Experience
Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative.
#workforcedevelopment
Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative. Human Resources and Marketing are two such departments that have traditionally run on parallel tracks, but can be stronger and more successful with frequent points of intersection. But how can these two teams work more seamlessly to further the brand experience? To answer this question, here are four critical steps to better align HR and Marketing. Read more
RELATED CONTENT
-
GM HR Chief Quits After 8 Months
General Motors Co.’s chief human resources officer has resigned for “personal reasons” after less than eight months in the position.
-
Ford in Talks to Buy Idle Train Station in Detroit
Ford Motor Co. is in talks to acquire Detroit’s long-vacant Michigan Central Depot, a former railroad station located less than two miles west of the city center, according to multiple media reports.
-
UPDATE: UAW, GM Reach Tentative Labor Deal
General Motors Co. and the United Auto Workers union have reached a possible deal on a new four-year labor contract covering some 48,000 of the union’s hourly workers in the U.S.