Mexican Media Brands
BYD Hit by Fraudulent Market Sponsorship Deals
BYD Co. has asked Chinese authorities to investigate a non-employee who allegedly signed big marketing contracts on behalf of the company.
#marketing
Share
BYD Co. has asked Chinese authorities to investigate a non-employee who allegedly signed big marketing contracts on behalf of the company.
The electric car company says the illegal dealings began three years ago. The unnamed suspect has signed dozens of deals in BYD’s name since then.
The most recent apparent example is a bogus deal in April that named BYD as an official sponsor of Arsenal, the British soccer club, Bloomberg News reports. BYD says the unidentified suspect is not authorized to conduct business in its name and is not now and never has been an employee of the company.
BYD disclosed some details in June but now says the scope of impact on the ad industry is greater than originally thought, Bloomberg says. The Shanghai Public Security Bureau is investigating.
RELATED CONTENT
-
Faraday Future Hires Former Ferrari Exec to Head Marketing
Faraday Future Inc., the secretive Gardena, Calif.-based electric-car startup, has hired Marco Mattiacci as its global chief brand and commercial officer, effective immediately.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.