marketing
The Nomenclature of Exclusivity
The automotive fascination with platinum is rather interesting.
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Acura Kicks Out the Jams to Promote TLX Sedan
Honda Motor Co.'s Acura unit says it is launching the brand's most expensive and complex marketing blitz ever to tout the new TLX midsize sport sedan, which is going on sale now.
Read MoreDenso to Push Its Technology Beyond Toyota
Denso Corp., which is 22% owned by Toyota Motor Corp., is preparing to launch a global marketing effort in 2016 to promote its safety sensors to other mass-market carmakers, Automotive News reports.
Read MoreVW Brand Names New Global Marketing Head
Volkswagen AG has named Xavier Chardon, its head of marketing for the VW brand in Europe, to become global marketing chief for the marque on Sept. 1.
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How Green Is Auto?
When it comes to the environment, automobile companies are probably not as well thought of as other types of companies that cloak themselves in a green mantle.
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VW’s Powertrain Approach, GM Recalls, IQS Numbers, & More
So there’s the new, but now-familiar Volkswagen GTI with its 2.0-liter, direct-injected turbocharged engine that produces 217 hp.
Read MoreHyundai’s Marketing Chief in Europe Quits
Mark Hall, who headed marketing in Europe for Hyundai Motor Co. over the past year, has left the company.
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Nissan’s U.S. Marketing Chief Quits
Nissan Motor Co. says Jon Brancheau, who has headed marketing for the company's North American unit since 2010, is leaving the company.
Read MoreSubaru’s U.S. Marketing Chief Quits
Dean Evans, chief marketing officer for Subaru of America for nearly three years, has left the company to pursue "different priorities and ventures," Automotive News reports.
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