Mexican Media Brands
Subaru’s U.S. Marketing Chief Quits
Dean Evans, chief marketing officer for Subaru of America for nearly three years, has left the company to pursue "different priorities and ventures," Automotive News reports.
#marketing
Share
Dean Evans, chief marketing officer for Subaru of America for nearly three years, has left the company to pursue "different priorities and ventures," Automotive News reports.
Evans, 45, is credited with pushing Subaru into digital marketing. The brand's U.S. sales have increased annually over the past six years. AN says the company spent 25% of its market budget on social media and the Internet last year.
RELATED CONTENT
-
Frick to Head Ford Sales in U.S.
Ford Motor Co. has named Andrew Frick, its U.S. marketing director for the past year, to be its U.S. sales director.
-
Navigation Comes to Pocket Bikes
According to the National Highway Traffic Safety Administration, “NHTSA does not define the terms ‘motor scooter,’ ‘moped,’ ‘pocket bike,’ ‘mini-chopper,’ ‘mini-ninja,’ or any other terms of this nature that may be used for the purpose of marketing motorcycles and motor driven cycles.
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.