How Green Is Auto?
When it comes to the environment, automobile companies are probably not as well thought of as other types of companies that cloak themselves in a green mantle.
#marketing
When it comes to the environment, automobile companies are probably not as well thought of as other types of companies that cloak themselves in a green mantle. After all, aren’t car companies producers of things that spew all manner of bad things into the environment?
You might think that. And you would be wrong.
It turns out that the auto industry’s good Corporate Citizenship is well understood by many consumers because on the recently released Interbrand Best Global Green Brands report, auto companies dominate in a major way.
2015 Ford Fusion Hybrid
There is a list of 50 global companies listed from categories ranging from Electronics (e.g., Panasonic) to Food (e.g., Danone) to Sporting Goods (e.g., adidas) to Beverages (e.g., Coca-Cola) and even more.
This is essentially a list of name-brand companies, so it is by no means auto-centric.
And here is how Automotive was assessed by Deloitte Consulting, which conducted the survey and crunched the numbers:
1. Ford
2. Toyota
3. Honda
4. Nissan
13. BMW
16. Volkswagen
24. Mercedes-Benz
32. Chevrolet
35. Kia
40. Hyundai
Overall, that’s 20% of the top 50 Green brands in the world.
And it is interesting to note that Ford is #1 this year but was #2 last, changing places with Toyota in both cases. Which is to say that when it comes to being Green, automotive is clearly bright.
RELATED CONTENT
-
Toyota Catching Air
There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.
-
Freudenberg Takes on Electrification
Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.