Mexican Media Brands
Rock On
Let’s see: the Jeep Cherokee is supposed to be hip and American.
#marketing
.jpg;width=70;height=70;mode=crop)
Share
Let’s see: the Jeep Cherokee is supposed to be hip and American.
The Rolling Stones may need hip replacement and are British.
So it makes nothing but sense—right?—that the Rolling Stones “14 On Fire” European tour, which runs through July 3, is being sponsored by Jeep, which will place particular emphasis on the Cherokee.
.jpg)
The “Official—14 On Fire Car”—however, will be the Grand Cherokee, not the more diminutive sibling. This means that “a fleet of courtesy cars [is being] made available to the artists and the organizers.”
Seriously: Do you think Mick is going to drive a Jeep, Grand or not?
The first civilian 4x4 Jeep, the CJ-2A appeared in 1945.
The Rolling Stones first appeared in 1962.
In addition to heritage, they both have rock(s) in common.
RELATED CONTENT
-
Ford Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.
-
NACTOY Finalists Announced
The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
-
Ford Swaps Out Expatriate Execs in China
Ford Motor Co. is replacing dozens of Western executives in China with local marketing experts in a bid to cut costs and gain more local marketing knowledge.