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Acura Kicks Out the Jams to Promote TLX Sedan
Honda Motor Co.'s Acura unit says it is launching the brand's most expensive and complex marketing blitz ever to tout the new TLX midsize sport sedan, which is going on sale now.
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Honda Motor Co.'s Acura unit says it is launching the brand's most expensive and complex marketing blitz ever to tout the new TLX midsize sport sedan, which is going on sale now.
Acura describes the model, which it unveiled three months ago at the New York auto show, as critical to bolstering the brand's faded image. The TLX replaces Acura's discontinued TL and TSX models.
The car's promotional campaigns include television and cable spots, Facebook videos, a Twitter promotion, a presence on the home pages of several large Web portals, displays at several events and special digital content for such publications as Slate and Car and Driver.
Acura says it designed the TLX to combine sporty proportions with luxury refinements and "super-handling" performance. The car is offered with the choice of a 206-hp 4-cylinder engine with an 8-speed automatic transmission or 290-hp V-6 with a 9-speed gearbox and optional all-wheel drive.
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