Mexican Media Brands
Hyundai’s Marketing Chief in Europe Quits
Mark Hall, who headed marketing in Europe for Hyundai Motor Co. over the past year, has left the company.
#marketing
Share
Mark Hall, who headed marketing in Europe for Hyundai Motor Co. over the past year, has left the company.
Hyundai says Allan Rushforth, its chief operating officer for the region, will step in to handle Hall's job until the company names a permanent replacement.
Hyundai's sales in Europe are down 2% this year in a market that has expanded 7%. The company's volume through the first four months of 2014 was 144,600 units compared with 146,900 in January-April last year, according to trade group ACEA.
Except for Honda, whose European sales are down 8%, Hyundai's Asian-brand rivals including affiliate Kia Motors have posted sales gains ranging from 7% to 28% so far this year.
Hall joined Hyundai in 2010 from Toyota's Lexus brand in Europe. Previously the Englishman held marketing and sales positions with Toyota in the region.
RELATED CONTENT
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
Cars In Cuba
With 11 million educated citizens, Cuba is a huge, untapped automotive market.
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.