marketing
Mercedes AMG to Buy 25% of Motorcycle Make MV Agusta
Daimler AG's Mercedes-AMG performance unit is acquiring a 25% stake in Italian high-performance motorcycle manufacturer MV Agusta SpA that includes collaboration on sales and marketing.
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Federal-Mogul Hires Former Fiat Brand Chief Soave
Federal-Mogul Motorparts has hired Laura Soave to be its top marketing and communications officer, effective immediately.
Read MoreHitachi Rolls Out a Suite of Self-Driving Technologies
Hitachi Automotive Systems Ltd. is touting a collection of automatic driving features it intends to begin marketing to carmakers in 2016, Automotive News reports.
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Big Brands Around the Planet
Last week, Interbrand released its 2014 Best Global Brands ranking.
Read MoreTesla PR Chief Moves to Aston Martin
Simon Sproule, who took over as communications chief at American electric car maker Tesla Motors Inc. in April, has been hired as global marketing and communications head at Aston Martin Lagonda Ltd.
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Happy 25th Birthday, Lexus and Infiniti
The continuing popularity of the two Japanese marques makes us forget that 25 years ago their introduction was a serious marketing gamble.
Read MoreNissan Names Former Disney Exec to Head U.S. Marketing
Nissan Motor Co. has hired Jeremy Tucker, formerly vice president for strategic marketing with the Walt Disney Co.'s consumer products business, to become vice president of marketing communications and media.
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Goodyear Names New Global Sales Chief
Richard Kellam, formerly global chief customer officer for candymaker Mars Inc., will take over as senior vice president of global sales and marketing at Goodyear Tire & Rubber Co. on Sept. 22.
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GM to Move Some Cadillac Staff to NYC?
Johan de Nysschen, who took over as global head of General Motors Co.'s Cadillac brand on Aug. 1, may add or move some of the unit's operations most likely sales and marketing from Detroit to New York City, Automotive News opines.
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