Tesla PR Chief Moves to Aston Martin
Simon Sproule, who took over as communications chief at American electric car maker Tesla Motors Inc. in April, has been hired as global marketing and communications head at Aston Martin Lagonda Ltd.
#marketing
Simon Sproule, who took over as communications chief at American electric car maker Tesla Motors Inc. in April, has been hired as global marketing and communications head at Aston Martin Lagonda Ltd.
Sproule will begin his new assignment on Nov. 1. The move reunites him with Andy Palmer, who was named Aston Martin's CEO last month. The two Brits worked together at Nissan Motor Co.
Sproule's previous PR jobs before Nissan have included stints at Microsoft, Ford and Jaguar.
RELATED CONTENT
-
Ford’s Quarterly Net Earnings Drop 57%
Ford Motor Co. reports that marketing and restructuring costs slashed its third-quarter net profit 57% as unit sales and revenue fell.
-
Automotive Competitive Intelligence 101: A Beginner's Guide
The phrase "competitive intelligence" refers to the monitoring of a competitor's products and market activities through the use of an intelligence gathering process.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.