Mexican Media Brands
Happy 25th Birthday, Lexus and Infiniti
The continuing popularity of the two Japanese marques makes us forget that 25 years ago their introduction was a serious marketing gamble.
#marketing
Share
The continuing popularity of the two Japanese marques makes us forget that 25 years ago their introduction was a serious marketing gamble. Could low-cost automakers Toyota Motor Co. and Nissan Motor Co. Ltd mount a serious competitive threat against the German luxury standards? (24/7 Wall St.)
Infiniti Q45
Lexus LS400
RELATED CONTENT
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.