Goodyear Names New Global Sales Chief
Richard Kellam, formerly global chief customer officer for candymaker Mars Inc., will take over as senior vice president of global sales and marketing at Goodyear Tire & Rubber Co. on Sept. 22.
#marketing
Richard Kellam, formerly global chief customer officer for candymaker Mars Inc., will take over as senior vice president of global sales and marketing at Goodyear Tire & Rubber Co. on Sept. 22.
His job will be to create a "program of sales and marketing excellence" that bolsters customer satisfaction and "meaningful experiences," according to the company.
Kellam will be based at Goodyear headquarters in Akron and report to CEO Richard Kramer.
RELATED CONTENT
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.