Federal-Mogul Hires Former Fiat Brand Chief Soave
Federal-Mogul Motorparts has hired Laura Soave to be its top marketing and communications officer, effective immediately.
#marketing
Federal-Mogul Motorparts has hired Laura Soave to be its top marketing and communications officer, effective immediately.
Motorparts, the aftermarket business unit of Federal-Mogul Holdings Corp., says Soave brings considerable expertise in data analytics and brand management. She will directly lead marketing initiatives in North America and oversee the unit's brand management worldwide.
The unit's brands include Anco wiper blades, Champion spark plugs, Sealed Power engine parts and Wagoner brake components.
Soave is a past brand manager at Ford and general manager of "experiential marketing" at Volkswagen of America. She joined Chrysler Group four years ago to debut the Fiat 500 minicar in the U.S. but left in late 2011 after the car's disappointing launch.
Federal-Mogul said last month it would spin off its Motorparts unit next year to form two publicly traded companies.
RELATED CONTENT
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.