Mexican Media Brands
GM to Move Some Cadillac Staff to NYC?
Johan de Nysschen, who took over as global head of General Motors Co.'s Cadillac brand on Aug. 1, may add or move some of the unit's operations most likely sales and marketing from Detroit to New York City, Automotive News opines.
#marketing
Share
Johan de Nysschen, who took over as global head of General Motors Co.'s Cadillac brand on Aug. 1, may add or move some of the unit's operations most likely sales and marketing from Detroit to New York City, Automotive News opines.
Cadillac acknowledges only that it could expand its staff, adding that there are no immediate plans to do so.
The newspaper, which cites no sources, theorizes that de Nysschen might relocate some of Cadillac's staff to Manhattan in an effort to attract new talent and bolster the marque. Cadillac's sales in the U.S. fell 2% to 97,400 units in January-July. Over the same period the brand was outsold by Audi, BMW and Mercedes-Benz, which grew 13%, 12% and 9%, respectively, according to Autodata Corp.
AN points out that as head of Nissan Motor Co.'s Infiniti luxury brand, de Nysschen relocated the brand's entire headquarters from Japan to Hong Kong in 2012. He quit last month to join GM.
RELATED CONTENT
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.