Mexican Media Brands
UPDATE: Ford Replaces Odell as Head of European Unit
Ford Motor Co. has named Jim Farley, formerly executive vice president of global marketing, sales and service, as the new president of the company's operations in Europe, Africa and the Middle East.
#marketing
Share
Ford Motor Co. has named Jim Farley, formerly executive vice president of global marketing, sales and service, as the new president of the company's operations in Europe, Africa and the Middle East.
Farley, 52, is switching jobs with Stephen Odell, who has held the European post since 2012. Odell previously was chairman and CEO of Ford of Europe. Earlier assignment included CEO of Volvo Cars and head of marketing for Mazda Motor Corp.
Farley joined Ford from Toyota Motor Corp., where he was general manager of Lexus luxury unit. Ford says one of his primary tasks in Europe will be to "accelerate Ford's transformation."
Ford had expected to return its European unit to profitability in 2015. But last month it conceded that won't happen. The company's pretax loss in Europe more than doubled to $439 million (€355 million) in this year's third quarter. Ford expects its full-year pretax loss in Europe this year to total about $1.2 billion compared with $1.6 billion in 2013.
Farley
Odell
RELATED CONTENT
-
Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.