Published

Mercedes Sales Chief Joins Daimler Board

Daimler AG says Ola Kaellenius, who heads sales and marketing for the company's Mercedes-Benz unit, will join the management board in January.
#marketing

Share

Daimler AG says Ola Kaellenius, who heads sales and marketing for the company's Mercedes-Benz unit, will join the management board in January. He will continue his current duties.

The promotion moves the 45-year-old Kaellenius, who is Swedish by birth, onto the list of possible successors to Daimler CEO Dieter Zetsche, who is 61.

The promotion also makes the board "younger and more international," notes Daimler Chairman Manfred Bischoff. Kaellenius previously headed Daimler's AMG performance unit and helped develop Formula One racing engines for Mercedes.

Earlier this week BMW and Volkswagen announced similar top management adjustments. BMW describes its selection of 49-year-old Harald Krueger to succeed Norbert Reithofer as CEO a needed generational shift to position the company for fundamental changes in the industry's approach to sustainable personal mobility.

 

RELATED CONTENT

  • Freudenberg Takes on Electrification

    Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.

  • Daimler Names New Mercedes-Benz Sales Chief

    Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.

  • Navigation Comes to Pocket Bikes

    According to the National Highway Traffic Safety Administration, “NHTSA does not define the terms ‘motor scooter,’ ‘moped,’ ‘pocket bike,’ ‘mini-chopper,’ ‘mini-ninja,’ or any other terms of this nature that may be used for the purpose of marketing motorcycles and motor driven cycles.

Gardner Business Media - Strategic Business Solutions