Mexican Media Brands
FCA, Guangzhou Setting Up New Marketing Unit in China
Fiat Chrysler Automobiles NV and partner Guangzhou Automobile Group Co. are launching a new joint venture to integrate sales and marketing for FCA's Chrysler, Fiat and Jeep brands in China.
#marketing
Share
Fiat Chrysler Automobiles NV and partner Guangzhou Automobile Group Co. are launching a new joint venture to integrate sales and marketing for FCA's Chrysler, Fiat and Jeep brands in China.
FCA said earlier this year it hopes to multiply its annual sales in China to 850,000 units in 2018 from 130,000 in 2013.
The unnamed new marketing company will combine the now-separate China sales activities of Fiat and Chrysler (which includes Jeep), reports Automotive News China. The move will help FCA's plan to begin making three Jeep models in 2016 at a new factory in Guangzhou.
RELATED CONTENT
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
Faraday Future Hires Former Ferrari Exec to Head Marketing
Faraday Future Inc., the secretive Gardena, Calif.-based electric-car startup, has hired Marco Mattiacci as its global chief brand and commercial officer, effective immediately.