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Video’s Next Revolution in Content Marketing

Video’s next revolution will likely center on personalization. Read on for a brief tutorial, along with tips, examples and ideas on how to put these advantages to work in your content campaigns.
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As media evolves from a mass to micro focus, so too have the audience’s expectations of personal relevance and value. Brands increasingly realize one-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why video’s next revolution will likely center on personalization. Here’s a brief tutorial, along with tips, examples, and ideas on how to put these advantages to work in your content campaigns. Read more

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