Published

Three Ways to Improve Google Image Search Results for Manufacturing Websites

To give your SEO a boost, give some love and attention to your product images. Go through your website and update file names and alt tags, add captions if possible, and replace blurry or outdated images with high-quality professional images. Then, track your results. You should begin to see your images appear on the traditional SERP and in the Images search results.

Share

To give your SEO a boost, give some love and attention to your product images. Go through your website and update file names and alt tags, add captions if possible, and replace blurry or outdated images with high-quality professional images. Then, track your results. You should begin to see your images appear on the traditional SERP and in the Images search results. Read more

RELATED CONTENT

  • Why Even a Little Data Matters (And What to Do About It)

    We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.

  • 10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers

    There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing. 

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

Gardner Business Media - Strategic Business Solutions