Published

Search Has Changed -- Here’s How Your Content Needs to Evolve

We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.

Share

We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too. Read more

RELATED CONTENT

  • High Quality Website Images Build Trust and Authority in Your Company and Brand

    Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?

  • Why Manufacturers Should Pay Attention to Web Accessibility

    Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

Gardner Business Media - Strategic Business Solutions