Search Has Changed -- Here’s How Your Content Needs to Evolve
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too. Read more
RELATED CONTENT
-
High Quality Website Images Build Trust and Authority in Your Company and Brand
Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?
-
Increase in Technology Also Increases Communications
The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.