Mexican Media Brands
Search Has Changed -- Here’s How Your Content Needs to Evolve
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.
Share
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too. Read more
RELATED CONTENT
-
Why Manufacturers Should Pay Attention to Web Accessibility
Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.
-
Marketing: New World, New Rules — Think Fast
No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.