How to Drive Sales by Advertising in Magazines
Lost in the hype about social media buys and online presence is the fact that magazine advertising still works. The Advertising Research Foundation recently found that magazines produce the highest return on ad spend of any visual medium. What’s the best way to make sure your magazine ad campaign fulfills its potential? Start by applying these concepts.
Lost in the hype about social media buys and online presence is the fact that magazine advertising still works. The Advertising Research Foundation recently found that magazines produce the highest return on ad spend of any visual medium. What’s the best way to make sure your magazine ad campaign fulfills its potential? Start by applying these concepts. Read more
RELATED CONTENT
-
5 Ways to Improve Your Brand’s Storytelling
Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Buying B2B Print and Digital Advertising. A Common-Sense Primer.
Buying B2B advertising may not be your full-time job, so here are tips to help do it better.