Mexican Media Brands
BMW Expects Short-Term Dip in EV Demand
Cheap fuel will hurt demand for electric vehicles in at least some countries over the short term, Ian Robertson, head of sales and marketing for BMW AG, tells Bloomberg News.
#hybrid #marketing
Share
Cheap fuel will hurt demand for electric vehicles in at least some countries over the short term, Ian Robertson, head of sales and marketing for BMW AG, tells Bloomberg News.
But he insists today's shift in demand toward larger piston-powered vehicles will be short-term and temporary. Robertson reiterates BMW's strategy of adding hybrid, plug-in hybrids and EV options across its model lineup.
Robertson says such vehicles will gain market share regardless of fuel price. The main reason: Legislated emission and fuel economy goals in Europe, Japan and the U.S. all but dictate a significant increase in zero-emission vehicle sales.
Bloomberg notes that U.S. demand for hybrids and EVs totaled 570,500 units last year, down nearly 4% from 2013. The news service says low fuel prices are prompting a resurgence in demand for larger and relatively inexpensive vehicles with conventional powertrains.
RELATED CONTENT
-
Chevy Develops eCOPO Camaro: The Fast and the Electric
The notion that electric vehicles were the sort of thing that well-meaning professors who wear tweed jackets with elbow patches drove in order to help save the environment was pretty much annihilated when Tesla added the Ludicrous+ mode to the Model S which propelled the vehicle from 0 to 60 mph in less than 3 seconds.
-
Hyundai Shops for a Partner to Make Electric Scooters
Hyundai Motor Co. is looking for a domestic partner to mass-produce the fold-up Ioniq electric scooter it unveiled at last year’s CES show in Las Vegas, a source tells The Korea Herald.
-
Startup Readies Solar-Powered EV
Germany’s Sono Motors GmbH says it has received 5,000 orders for its upcoming Sion electric car, which can be partially recharged by it attached solar panels.