VW Taps Robbie Williams for. . . Marketing

Last week in Germany, Volkswagen announced that British pop star Robbie Williams is its marketing manager.

Well, at least he’s the marketing manager for the company’s “Club & Lounge” trims of the up!, Golf, Beetle, and Tiguan.

The tagline is “Wie gut klingt das den,” which roughly translates into “How good does that sound?”

Yes, a watermarked image from robbiewilliams.com

And speaking of sound, VW announced that it is cooperating with Spotify. Not only are there specific playlists for the various “Club & Lounge” models, but users will be able to generate special playlists along with personal messages that can be emailed or posted on Facebook.

The droll Mr. Williams said of his new role: “For me, it’s a big change. It’s stepping out of the world of pop into a proper job.”

Presumably David Hasseloff wasn’t available.

Incidentally: VW might be hoping that some of Williams’ charm rubs off on its vehicles: Williams has been a phenomenal success in terms of topping the album charts in Germany and he made it into the Guinness Book of World Records for selling 1.6-million tickets in a single day to his 2006 world tour.

Come to think about it, maybe Hasseloff wasn’t considered.

Wie gut klingt das den?