January Sales Fall for Volkswagen Brand
Volkswagen Group reports that worldwide deliveries for its namesake brand dropped 3% to 507,100 units in January in what sales and marketing chief Christian Klingler describes as an uncertain and "challenging" year.
#marketing
Volkswagen Group reports that worldwide deliveries for its namesake brand dropped 3% to 507,100 units in January in what sales and marketing chief Christian Klingler describes as an uncertain and "challenging" year.
Retail sales in China slipped 1% to 265,900 units last month. Deliveries in Europe came to 124,900 vehicles, also down 1%, but gained 3% to 42,900 units in Germany.
Demand fell 15% to 34,200 in Brazil last month. Sales in the U.S. were flat at 23,500 units.
RELATED CONTENT
-
Chinese Carmakers Take Aim at South Korean Market
Chinese carmakers are pushing into the South Korean market with low prices and eye-catching marketing campaigns for their domestic brands.
-
Report: GM Wants Limit on Where PSA Could Sell Current Opel Models
General Motors Co. has set as a term of the impending sale of its Opel unit to PSA Group a ban on marketing Opel’s current models in China, North America or Russia, according to Der Spiegel, which cites no sources.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.