Content Marketing
What is the Future of Content Marketing?
If you can’t hook your audience in 7 seconds, people may not get your message. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images.
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The One Thing Manufacturing Content Marketers Must Do Now
Champion content always focuses on audience needs – not the company providing the products and services. Too many manufacturing organizations are still talking about themselves in the content they create. Stop creating content without first understanding and prioritizing the audience’s information needs. Here’s how.
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The 3 Things B2B Marketers Need to Boost Content Marketing ROI
Just as critical and desirable as tracking ROI, is increasing it. Want to know the core tactics B2B CMOs and marketing managers used last year to increase the success of their content marketing? Here’s a look at where they put the most emphasis, and a reveal of three things you’ll need to increase your ROI.
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4 Ways to Improve Your Content Marketing
Harvard Business Review, Harvard Business School and DocSend examined 34 million interactions between customers and content on DocSend’s platform. The result is empirical data and a good starting point for examining core aspects of any content marketing initiative.
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Content Marketing Metrics: 7 Simple Clues That Your Strategy Is Working
While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it.
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Road Map to Success: Turn Your Strategy into a Stellar Editorial Content Plan
A documented strategy is essential to achieving content marketing success. Are you looking to build this essential tactical plan for your organization or refine the one you have? Read more for a handy tutorial and some of our best resources to guide your way.
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5 Steps to Developing a Strong Social Media Strategy
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. No brand should be without a plan that actively places their business on social media. Here are five simple tips to help you formulate your social strategy in order to build a stronger presence.
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Content Marketing Toolkit: Tips, Templates, and Checklists
To keep your content marketing maturity level on track with your competition and on pace with innovation doesn’t mean you can’t take advantage of a few shortcuts. The Content Marketing Institute has updated its toolkit of some of its best tips, checklists, and templates to help you tackle your usual tasks with less effort.
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4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
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Search Has Changed -- Here’s How Your Content Needs to Evolve
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.
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