Content Marketing
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.
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How to Use Story to Boost Your YouTube Views
In this article, you’ll discover a seven-step story framework for creating effective YouTube content that inspires action.
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Surprising Things People Want from Branded Content
What do Americans want from branded content? Most stated preferences that might surprise some marketers — and make them realize they’re missing a big opportunity. The author provides a highlight of three of the most surprising findings.
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49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
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Why You Should Doubt Headline Best Practices Advice (Except This)
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
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The Ultimate Content Marketing Strategy Template
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
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Guide to Generate Leads with Your Content Marketing
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.
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Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.
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The World’s Best Marketing CTA (And Why it Works so Well)
This story about the best Call To Action (CTA) shows why it works so well. Good marketing requires fearlessness. Imagine the person who shoved the idea into the spotlight. That gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing.
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Integrate Your Unique Value Proposition into Your Content
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. You can do it through your online content. Here’s how.
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