Content Marketing
3 Keys to Breakthrough Messages
To create your breakthrough message, bring your audience the right-sized message, the right message structure, and a story about their unconsidered needs. That’s how you can make your message so powerful, it breaks through to customers.
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Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Consider these findings from the 2016 B2B Manufacturing Content Marketing Trends — North America: Content Marketing Institute/MarketingProfs.
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Best Social Media for B2B? What’s the Answer?
Social media and content marketing are rip currents in the B2B marketing ocean right now. But, is social media important to B2B and, if so, what are the best vehicles?
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Building a High Performance B2B Marketing Engine: A Look Under the Hood
Marketers need to get their brands and the right message and content in front of the right prospects through the right channels and at every stage of the purchase decision. Here is a birdseye view of four key areas that you need to get right to build out a marketing effort for impact.
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Create A Great Marketing Message: Inquire Before You Inform
The right message hits your customers’ sweet spot, where the needs of buyers intersect the needs of sellers. Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. It persuades customers to move forward, rather than settle for the status quo. To create marketing messages that consistently win, use a 1-PageTM Message Map.
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7 Surprising Things You May Have Never Thought About Content Marketing
Content Marketing is the king. You will have to keep spending most of your time trying to get it right, so you can increase your traffic and make more conversions. There is a lot of misconceptions being believed as the right thing to do. While you invest your energy trying and testing each one of them, you might be missing what really matters, such as these 7 things about content.
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7 Less Obvious Tools to Improve Your Visual Content
You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of relevant audiences. Here are visual marketing tools to help you improve and diversify your visual content marketing strategy.
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Win Audience Minds and Hearts and Business All at Once
For many today, B2B marketing communications remains a “nuts and bolts and speeds and feeds” world. But do we really buy only with our rational brains? Aren’t there two sides to every brain? B2B Strategist John Favalo shows how storytelling builds business with a balanced strategy.
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How to Reimagine Customer Needs, Reinvent Your Marketing and Make a Difference
Consider this practical framework for rethinking how to make a lasting impact on the hearts and minds of your customers by creating stories and experiences that matter to them.
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Creative Advertising in Print: A Brand-Building Double Play
Building a strong brand is a careful, strategic process that requires creativity, consistency, and communication over time. In this digital age, it’s important to utilize every means and medium at your disposal to spread your brand message, tempered by the strategic use of targeted vehicles most meaningful to your demographic. Building a strong, strategically crafted and executed Integrated Marketing Communications (IMC) program is a keystone for success.
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