Content Marketing
Parlez-Vous Customer: How Well Do You Speak Your Customer’s Language?
They pay your salary and make your job possible. Your business cannot exist without them. But can you honestly say that you are a customer-focused organization? Do you speak and truly understand their language.
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The Three Biggest B2B Website Mistakes
Today’s B2B website is a living, breathing, dynamic marketing asset. Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy. Avoid these three huge mistakes to help you increase sales.
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Seven Rules to Cultivate Deep Mobile Relationships
Let these seven strategies be your guide for developing engaging and effective push notifications that will keep customers looking forward to the content and coming back for more.
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What Is Brand Equity and Why You Should Care
Branding is a fancy term for the process of understanding what your customers care about most when they buy, and aligning your actions and communications with those customer values that make you unique. When done well, this process can create tremendous financial value. Brands have the power to transform companies. But only if they are based on understanding and delivering customer value.
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Infomania - This "Can't-Say-No" Malady Muddles Marketing
Oftentimes, information gets in the way of techniques that build trust and advocacy. Do you want higher performance from your marketing communications? Do you want more clarity, more value delivery? Do you want your audiences to think and act as you’d like them to? Then either keep the work away from the Infomaniacs, or cure the disease. Here’s the medicine that will do the trick in four doses
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